Bidgdipperwaxworks.com - Ecommerce case study


Bigdipperwaxworks.com had been around for a long time. So had their aging Web site. This small company, which produces all natural, high-quality beeswax candles, felt their products were definitely outshining their site. They came to Adhost for advice on how to boost their ecommerce capabilities. They asked and Adhost answered:

  • What type of shopping cart would meet their needs? [CF Webstore]
  • Could we easily integrate their design with the cart’s templates? [Yes]
  • Could they begin to service their wholesale customers online while still serving their loyal B2C shoppers? [Easily, using the same site]
  • Could Adhost create a custom programming modification to build the SKU behind the scenes based on parameters selected by multiple users? [Yes]

The new site was ready to launch. Then disaster struck. A warehouse fire wiped out the company’s inventory. Undaunted, Big Dipper quickly modified their home page using Adhost’s shopping cart tools. They also hid their product categories and created new categories, including tickets to their benefit and a donation form. The benefit was a big success, production was restored, and their full Web site is now online. Make a beeline to www.bigdipperwaxworks.com to see for yourself. Or give us a call to see how we can brighten your business prospects.