Rick Steves BizTalk Integration - Business process case study


Rick Steves knows all the best places to go when visiting Europe on a budget. His marketing team also knows where to go for help integrating orders from the Web site with their customer relationship management (CRM) system. They turned to Adhost to connect the stand-alone Web site Travel Store (also developed by Adhost) with their CRM system.

Adhost helped Rick Steves:

  • Define protocols that routes information to a BizTalk server and onto the CRM
  • Develop the necessary MsSQL stored procedures and XML
  • Test, deploy, and monitor all procedures

Now all order data travels safely to the proper destination—just as Rick Steves’ travelers expect. Take your own tour at www.ricksteves.com.